Generali signs global deal to target high-growth markets through the mobile channel
- Generali to embed its native insurance apps in the new Obi mobile phones
- Designed in Silicon Valley, Obi targets high growth markets with state-of-the-art devices at relevant price points
San Francisco – The Generali Group and Obi Worldphones™ announced a pioneering exclusive deal through which Generali expects to leverage the mobile channel in as many as 20 high-growth markets by 2017. Generali’s apps will be embedded in Obi’s Worldphones with the aim to reach a prospective customer base of more than 10 million people.
Giovanni Giuliani, Group Strategy and Business Development Director of the Generali Group, commented: “This breakthrough deal with Obi Worldphones will allow Generali to deliver useful, relevant services to a highly attractive customer base right through their favorite tool – the smartphone. Generali will be present on the home screen of Obi’s phones as an embedded app and this will enable a new way of engaging clients. We are extremely pleased to work with Obi, a cutting-edge technology start-up with proven track record that stands out for its high quality design and impressive distribution capabilities.”
Die Pressemitteilung der internationalen Generali Group steht zum Download bereit und ist nur in englischer Sprache verfügbar.